Early on, this was true to some extent but now users have found all sorts of unique and fascinating niches that launched them to virality. The stereotypical expectation for a viral TikTok hit is that there is a dance associated with the song that everyone is doing.
POPULAR TIKTOK SOUNDS SERIES
According to the Oxford Dictionary, an earworm is "a catchy song or tune that runs continually through a person's mind" this is a core concept in songwriting and the music industry as a whole, and Vox has an entire YouTube Series based on this concept.Ĭéline Dion's "It's All Coming Back to Me Now" has a very recognizable hook and earworm moment that is being used identically in many of the videos using that sound, and "Monkeys Spinning Monkeys" is a repetitive but catchy and fun background tune that acts as a backdrop without limiting the direction that the video can go in. What we can infer from this is that length of the entire track may not be so important as the 'earworm' that is featured in TikTokers' short videos. However, there are plenty of songs here that fall far below or above this average Céline Dion's "It's All Coming Back to Me Now" is a ballad that lasts over 7 minutes long! On the low end, there are several viral tracks that are 2 minutes or less, such as the #1 TikTok sound "Monkeys Spinning Monkeys" by Kevin MacLeod. Most TikTokers only use 10 - 15 seconds of a TikTok sound, but are there any trends in the length of these viral hits? The data shows us that the average track length here is around the 3-minute mark, which is an optimal duration that is radio and streaming-friendly. simple as that /NfdLsgLkxu- DrewFrog SeptemOne of the first big examples of TikTok revitalizing old hits - Fleetwood Mac's "Dreams", which entered the Billboard Charts for the first time in 2020 after one TikTok video went viral Length
I don’t use this verbiage often but this is a whole vibe. This is a key piece to understanding the catalog acquisition boom that started a couple years ago, and now it seems as if a multi-million dollar legacy catalog sale ends up in the industry news every week. In fact, TikTok has helped to show that old hits very much have the potential to enter a second “lifecycle” à la Fleetwood Mac’s “Dreams”. The average release date on this list is actually 2017, which shows us that songs don’t necessarily need to be new to be able to go viral. These TikTok tracks range anywhere from 1970 to songs released just in the last few days. Now that we have a clear view of the data, we can analyze some of the basic track attributes of these songs. A snapshot of the imported data (Popularity, Danceability and Energy are ranked out of 100) I pulled these song attributes from the 60 tracks: Name, Album, Artist, Release Date, Length, Popularity, Acousticness, Danceability, Energy, Instrumentalness, Liveness, Loudness, Speechiness, Tempo, and Time Signature. I found a site that tracks the top TikTok sounds of the week and compiled my own playlist of all the sounds that could be found on Spotify, totaling to a list of 60 viral songs. Let’s take a closer look into the top TikTok songs of the last few months - what do they have in common, and what can we learn from it?
TikTok continues to be one of the leading social platforms in the world for artist discovery.
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